AdTruth is pro-consumer privacy, transparency and choice. We design our product accordingly.
The TRUSTe program does not cover information that may be collected by software downloaded from this site. The TRUSTe program only covers the collection and use of browser information by AdTruth’s technology across third party desktop and mobile Web sites via browsers that adhere to the Do Not Track initiative.
1. Collection and use of information by our technology. Our technology enables our customers to collect the browser data of Internet users without collecting any PII (Personally Identifiable Information). Our technology collects information about your browser via your device, such as date and time of visit to a Web site.
Our clients use this information to assist in the targeting of advertisements based upon your browsing behavior. For example, if you visit the site of one of our customers, you may see advertisements for that customer on other sites you visit.
Please see more information about us from the Mozilla Privacy Blog: http://blog.mozilla.com/ privacy/2011/10/03/adtruth-dnt/
2. Choice. We fully respect your right to privacy and are committed to protecting it. AdTruth technology honors the Do Not Track header (DNT:1) sent by browsers that comply with the Do Not Track initiative. Should you wish to stay anonymous, please turn on Private Browsing and Do Not Track within your browser settings. For more information, see this link: http:// www.donottrack.us.
4. Data retention. AdTruth does not come in contact with, collect nor store any user data obtained through its technology.