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AdTruth is pro-consumer privacy, transparency and choice. We design our product accordingly.

This policy only describes the collection and use of data by AdTruth’s (“we,” “us,” and “our”) advertising technology. If you visit the desktop or mobile Web site of one of our network members, that site will have its own policy and practices. Additionally, if you interact with or provide information through an ad, the privacy policy applicable to that third party property will apply. You will need to refer to the third party privacy policy for information about their data collection and use practices.

Please read this privacy policy carefully to understand our views and practices regarding the information our technology collects and how it is used.

AdTruth has been awarded TRUSTe's Privacy Seal signifying that this privacy policy and practices have been reviewed by TRUSTe for compliance with TRUSTe's program requirements including transparency, accountability and choice regarding the collection and use of your personal information. TRUSTe's mission, as an independent third party, is to accelerate online trust among consumers and organizations globally through its leading privacy trustmark and innovative trust solutions.

The TRUSTe program does not cover information that may be collected by software downloaded from this site. The TRUSTe program only covers the collection and use of browser information by AdTruth’s technology across third party desktop and mobile Web sites via browsers that adhere to the Do Not Track initiative.

1. Collection and use of information by our technology. Our technology enables our customers to collect the browser data of Internet users without collecting any PII (Personally Identifiable Information). Our technology collects information about your browser via your device, such as date and time of visit to a Web site.

Our clients use this information to assist in the targeting of advertisements based upon your browsing behavior. For example, if you visit the site of one of our customers, you may see advertisements for that customer on other sites you visit.

Please see more information about us from the Mozilla Privacy Blog: http://blog.mozilla.com/ privacy/2011/10/03/adtruth-dnt/

2. Choice. We fully respect your right to privacy and are committed to protecting it. AdTruth technology honors the Do Not Track header (DNT:1) sent by browsers that comply with the Do Not Track initiative. Should you wish to stay anonymous, please turn on Private Browsing and Do Not Track within your browser settings. For more information, see this link: http:// www.donottrack.us.

3. Use of cookies. Our technology does not use cookies for the collection of data.

4. Data retention. AdTruth does not come in contact with, collect nor store any user data obtained through its technology.

5. Changes to this privacy policy. We reserve the right to modify this privacy statement from time to time without notice to you. Each time you access and/or use this website you will be bound by the then current privacy statement. If we make any material changes we will notify you by means of a notice on this site prior to the change becoming effective. For this reason, you should review the privacy statement each time you access and/or use this website.

6. Contacting us. If you have questions or complaints regarding our privacy policy or practices, please contact us at privacy@adtruth.com or by standard mail: 41st Parameter c/o AdTruth, Attn: Privacy Officer, 17851 N. 85th Street #250, Scottsdale, AZ 85255 USA. If you are not satisfied with our response you can contact TRUSTe here.