Perfectmatch® Singles Out Online Fraud Detection Technology from
The 41st Parameter
Patent-Pending Fraud Net™ Technology to Provide Customers with Secure Online Experience
SCOTTSDALE, AZ. — April
2, 2007 — The 41st Parameter, a leader in agent-less client
device identification (CDI) for the online channel, today
announced that Perfectmatch®, a leading online dating and
relationship service, has signed an agreement for a full
deployment of its proprietary FraudNet™ Internet
fraud detection solution. Perfectmatch selected
FraudNet for its ability to provide a safer online
dating environment for its millions of customers by quickly
and accurately detecting online credit card fraud, suspicious
user log-ins and a host of other romance scams.
"With
the increased proliferation of consumer fraud occurring in the
online marketplace, coupled with the need to proactively
preserve both our millions of valued members and the integrity
of our brand, FraudNet is the perfect match to
identify legitimate versus fraudulent users and monitor
suspicious online behavior," said Duane Dahl, founder and CEO
of Seattle-based Perfectmatch. "FraudNet's reliable
fraud prevention technology confidently reassures our
Perfectmatch members that we continue to remain vigilant to
ensuring they are never the unwitting victim of an online
scam."
As visitors log on to Perfectmatch,
FraudNet collects a comprehensive set of device data
and calculates hundreds of separate algorithms to quickly and
accurately assess potential risks and protect sensitive
customer data. FraudNet's precision device
identification capabilities deliver unprecedented accuracy
rates in identifying suspect and fraudulent users. The
solution also helps protect members from typical romance scams
found on other sites, whereby fraudsters pretend to foster
relationships to lure unsuspecting singles into sending money
or providing credit card information or personal data.
FraudNet leverages several patent-pending
technologies to combat Internet fraud and identity theft by
authenticating account subscriptions and online users.
Completely agent-less, the solution requires no user
enrollment or registration, nor does it require the use of
cookies, tags or software downloads.
"Fraud can extend
beyond the realm of traditional eCommerce transactions to
anyone doing business online," said Ori Eisen, founder and
chairman of The 41st Parameter. "In a highly competitive
industry, Perfectmatch is enhancing security for its members
with an unmatched layer of fraud prevention technology to
build a safer and more secure environment for online dating.
We are excited they are joining us in making fraud
history
."
About
Perfectmatch®
Perfectmatch.com® (Perfectmatch), a
leading online dating and relationship service, is the best
approach for adults seeking successful, lasting relationships.
It is the only online dating and relationship service to offer
the Duet® Total Compatibility System (Duet®), co-developed by
internationally renowned relationship expert, Dr. Pepper
Schwartz (Dr. Schwartz). Based on over 30 years of research,
Duet® analyzes the 'whole person', taking into account each
member's Personality, Values and Ideals, Life and Lovestyle™
and Preferences to identify and find the person right for
them. This unique and proprietary system enables Perfectmatch
to provide both the best online capabilities and member
experience to those seeking a real love, a relationship or
marriage.
Enjoyed by millions of Perfectmatch members,
Duet® has proven to be more effective than any matchmaking
service on the Web. By identifying key elements, Perfectmatch
determines unique compatibility types and provides highly
compatible matches to its members. Unlike the eHarmony®
experience, Perfectmatch provides both highly compatible
matches and powerful, easy to use search tools.
Perfectmatch was founded and is managed by the team
who pioneered online dating from its infancy. The foremost
authorities in online dating, the Perfectmatch team previously
built and managed Kiss.com/uDate.com to over seven million
members, leading up to the sale to InterActiveCorp (Match.com)
in 2002.
Perfectmatch has forged partnerships with numerous world-class brands, including iVillage, MSNBC, Oxygen Networks, Warner Bros. and NBC Universal Studios. The newest book written by Dr. Schwartz, "Finding Your Perfect Match" (Penguin), appears in bookstores nationwide.
About The 41st
Parameter
As the pioneer of agent-less, client
device identification (CDI) and document masking solutions for
online fraud detection and prevention, The 41st
Parameter offers highly accurate, non-intrusive fraud control measures for eCommerce, eBanking
and other online businesses. By continuously collecting
new and unique parameters from end-user computers
during online account access or order processing, the Company's
patent-pending technologies enable forensic identification of PCs
and online devices. Such accurate device
identification helps improve operational efficiencies and minimize
investigative resources, saving time and money while better
protecting legitimate customers. All of the Company's solutions
require no end-user registration, enrollment, downloads or installations. To
find out how the Company is making fraud history, visit
www.the41.com or call
1.888.the.41st (1.888.843.4178).
# # #
All brands,
names, or trademarks mentioned in this document are the
property of their respective
owners.
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