Abercrombie
& Fitch Complements eCommerce Business with Fraud
Detection and Prevention Solution from
The 41st Parameter
Solution Supports Focus on Customer and Brand Consistent with Expansion Plans
SCOTTSDALE, AZ. — June
12, 2007 — The 41st Parameter, the leader in fraud detection
and prevention solutions for the online retail channel, today
announced that Abercrombie & Fitch has selected its FraudNet™ fraud detection solution to support
business growth strategies in an environment of increasing
online commerce. Abercrombie & Fitch chose
FraudNet over competing products for its strong
anti-fraud capabilities, the ability to scale as the Company
continues its international expansion, and The 41st
Parameter's deep domain expertise. The retailer operates
eCommerce websites at www.abercrombie.com, www.abercrombiekids.com,
and www.hollisterco.com, as well as
Abercrombie & Fitch, Abercrombie, Hollister and RUEHL
stores throughout the United States, Canada and London.
"As we continue to experience growth across all of our
brands, the online channel is an integral and growing part of
our business strategy," said Donna Johnson, vice president
Internet / DTC, Abercrombie & Fitch. "We needed a partner
and solution that could scale and grow with us in providing
capabilities consistent with our business goals for enhancing
the customer experience and building our premium brand. The
41st Parameter has the best anti-fraud solution in
FraudNet to support the expansion of our Web
business, while preserving a positive online experience for
our customers."
When customers interact with and
checkout from the Abercrombie & Fitch Web site,
FraudNet provides superior visibility and analysis
into each transaction in order to reduce fraud without
disrupting the customer experience. By leveraging several
patent-pending technologies, FraudNet delivers
unprecedented accuracy rates in identifying suspect versus
fraudulent users, to combat Internet, phone, and mail order
fraud.
FraudNet's unique technologies and
business processes require no user enrollment or registration
and therefore do not affect sensitive privacy concerns.
Furthermore, the solution does not require the use of cookies,
tags or software downloads, which can impact the shopper's
experience.
"We are excited to partner with Abercrombie & Fitch to help them leverage the strength of our fraud detection technology to protect their brand," said Ori Eisen, founder, chairman and chief innovation officer at The 41st Parameter.
About The 41st
Parameter
As the leader in online fraud detection and prevention solutions, The 41st Parameter offers highly accurate, non-intrusive anti-fraud capabilities for eCommerce, eBanking and other online businesses. By continuously collecting new and unique parameters from end-user computers during online account access or order processing, the Company's patent-pending technologies enable forensic identification of PCs and online devices. Such accurate device identification helps improve operational efficiencies and minimize investigative resources, saving time and money while better protecting legitimate customers. None of the Company's solutions require end-user registration, enrollment, downloads or installations. To
find out how the Company is making fraud history, visit
www.the41.com or call
1.888.the.41st (1.888.843.4178).
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All brands,
names, or trademarks mentioned in this document are the
property of their respective
owners.
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