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The 41st Parameter Highlights Leading Internet Fraud Management Solutions as a Sponsor of The Merchant Risk Council's 2008 Conference
• Company Founder Ori Eisen appointed to MRC’s Board of Advisors; will host two key conference sessions
• Company will sponsor the MRC Platinum Member Meeting Cybercafé and exhibit fraud management solutions at Booth #15
Scottsdale, Ariz. – March 3, 2008 – The 41st Parameter announced today its expanded presence as a sponsor of the 6th Annual Merchant Risk Council Conference, to be held March 4-6 in Las Vegas, NV. Company executives are featured in multiple sessions throughout the event, and the company is sponsoring the cybercafé during the Tuesday Platinum Member Meeting.
“Our involvement with the MRC continues to grow, as this conference provides us the perfect platform to share ideas and demonstrate our industry leading Internet Fraud Management technologies,” said Anne Wolf, Chief Marketing Officer of The 41st Parameter. “Our over 100 major merchant customers continue to tell us that our covert and tagless technologies have proven to be more effective than alternative methods in catching fraudulent activity.”
At the conference this week, Ori Eisen, company Founder and Chief Innovation Officer, who was recently appointed to the MRC’s Board of Advisors, will host two key sessions:
- “Fraud Breakout Session” – a discussion of common fraud issues and best practices to be held Tuesday, March 4th at 3:45 p.m. in the Palmer Room.
- • “Fast Forward: Emerging ‘Card Not Present’ Trends at Internet Speed” – a presentation of credit fraud threats, and how to address them, to be held on Thursday, March 6th at 2:10 p.m. in the La Tour 1 room.
As Managing Director of Worldwide Fraud for American Express, Eisen was one of the original founders of the Merchant Fraud Squad in 2000, which eventually merged with the Internet Fraud Round Table to form the Merchant Risk Council in 2002.
Attendees of the conference who visit The 41st Parameter’s Booth #15 will learn more about the company’s proven Internet Fraud Management solution, FraudNet, and have the opportunity to participate in an interactive contest for a chance to win a TAG Heuer watch.
Additional conference activities include:
- Customers of The 41st Parameter will be at Booth #15 to discuss how they’ve achieved success with Internet Fraud Management solutions:
- 2Checkout.com – Tuesday
- Abercrombie & Fitch – Wednesday
- A presentation on “Ten Ways to Enhance your Anti-fraud Tactics” by Jack Harbaugh, General Manager of the The 41st Parameter’s e-commerce Division, on Thursday, March 6th at 1:00 p.m. in the La Tour 5 room.
About The 41st Parameter
As a leader in online fraud detection and prevention solutions, The 41st Parameter is instrumental in reducing online fraud for e-commerce and financial institutions through highly accurate anti-fraud capabilities. By continuously collecting new and unique parameters from end-user computers during online account access or order processing, The 41st Parameter’s patent-pending technologies enable forensic identification of PCs and online devices. Such accurate client device identification is proven to prevent online fraud while improving operational efficiencies, saving time, money and protecting legitimate customers. None of the company’s solutions require end-user registration, enrollment, downloads or installations. To find out how The 41st Parameter is making fraud history, visit www.the41.com or call 1.888.The.41st (1.888.843.4178).
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