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The 41st Parameter to Present on Internet Fraud at Merchant Risk Council Conference

SCOTTSDALE, AZ. – March 13, 2007

Who:

Ori Eisen, founder and chairman, The 41st Parameter

What:

Effective online security not only stops Internet fraud and minimizes losses, it also can help increase customer confidence and sales. In the session, "How to Become a Superhero: Gain X-Ray Vision Into Your Online Transactions ," Ori Eisen, an expert in fraud in all its forms, will discuss how to effectively analyze security threats, potential entry points and the latest fraud trends. He will also provide tips for making visibility into online transactions actionable to help detect and deter emerging threats, and detail how to implement and maximize the most effective security and authentication techniques.

When:

Thursday, March 15
2:10 p.m. PDT

Where:

5th Annual Merchant Risk Council Conference
"Partners for Change: Strengthening Risk Management"
Wynn Las Vegas
www.merchantriskcouncil.org


About The 41st Parameter
As the pioneer of agent-less, client device identification (CDI) and document masking solutions for online fraud detection and prevention, The 41st Parameter offers highly accurate, non-intrusive fraud control measures for eCommerce, eBanking and other online businesses. By continuously collecting new and unique parameters from end-user computers during online account access or order processing, the Company's patent-pending technologies enable forensic identification of PCs and online devices. Such accurate device identification helps improve operational efficiencies and minimize investigative resources, saving time and money while better protecting legitimate customers. All of the Company's solutions require no end-user registration, enrollment, downloads or installations. To find out how the Company is making fraud history, visit www.the41.com or call 1.888.the.41st (1.888.843.4178).

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