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ZipZoomfly.com Selects The 41st Parameter for Online Fraud Detection and Prevention
Leading Computer Technology eTailer Supports Growth with Adaptive Anti-fraud Solution

SCOTTSDALE, Ariz. – October 02, 2007 – The 41st Parameter, a leading provider of fraud detection and prevention solutions and expert services for eCommerce announced today that ZipZoomfly.com has selected its FraudNet enterprise solution to support its business growth, provide a superior experience for its customers, anticipate and respond to fraud trends and provide its fraud professionals with superior investigative capabilities.

ZipZoomfly.com, a leading online supplier of computer technology products offers customers the opportunity to shop for the newest computer products and electronics and receive accurate and detailed information regarding product features in addition to customer feedback.

“We chose the FraudNet solution in anticipation of our transactional volume growth and found that it is the solution most tailored for online merchants, compared with other solutions available,” said Karen Wang, operations manager for ZipZoomfly.com. “The team at The 41st Parameter consists of some of the industry’s leading fraud experts that now have enabled ZipZoomfly.com with the solutions needed to combat future online fraud.”

“As the fraud community evolves and targets highly fencible goods such as  computer technology, it becomes increasingly important to equip eCommerce retailers with a complete solution and services offering that is flexible and adaptive,” said Robert Lewis, chief executive officer at The 41st Parameter. “Fraudsters are not sitting still, and neither are we in our commitment to anticipating new fraud trends. We are pleased to partner with a leading etailer like ZipZoomfly to help grow their business securely.” 

About ZipZoomfly
With decades of experience, a passion for computers and electronics and a customer-centric philosophy, our founders incorporated ZipZoomfly.com in 1999. “ZipZoomfly” is a tribute to the speed at which computer technology advances, as well as a symbol of our commitment to bring our customers the latest products at affordable prices. ZipZoomfly has revolutionized the way people stay on the forefront of technological change - by bringing the latest electronics directly to their fingertips. In 2007, ZipZoomfly.com was ranked the 13th largest web only retailer in the U.S. by Internet Retailer. ZipZoomfly.com, the better, faster shopping experience.

www.zipzoomfly.com.  

About The 41st Parameter
As a leader in online fraud detection and prevention solutions, The 41st Parameter is instrumental in reducing online fraud for eCommerce and financial institutions through highly accurate anti-fraud capabilities. By continuously collecting new and unique parameters from end-user computers during online account access or order processing, the Company’s patent-pending technologies enable forensic identification of PCs and online devices. Such accurate client device identification is proven to prevent online fraud while improving operational efficiencies, saving time, money and protecting legitimate customers. None of the Company’s solutions require end-user registration, enrollment, downloads or installations. To find out how the Company is making fraud history, visit www.the41.com or call 1.888.the.41st(1.888.843.4178). 

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