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The 41st Parameter Selected as a Start-up Innovator, Eisen to Speak at the 2006 Enterprise IT Innovation Summit

SCOTTSDALE, AZ. – October 30, 2006

Who:

Ori Eisen, founder and chairman, The 41st Parameter

What:

Selected by The 451 Group as a Start-up Innovator, Ori Eisen will discuss The 41st Parameter's covert approach to fraud prevention and detection in the online channel at the inaugural Enterprise IT Innovation Summit. Eisen, an expert in fraud in all its forms, will discuss the proprietary technology behind the Company's mission of making fraud history during the Start-up Innovator's Showcase, an exclusive group of 12 companies handpicked by The 451 Group analysts. The 451 Group is an independent technology-industry analyst company focused on the business of enterprise IT innovation.

When:

Tuesday, Oct. 31
3:30 p.m. EST

Where:

The 451 Group Presents: 2006 Enterprise IT Innovation Summit
Marriott Long Warf
Boston, Mass.
http://innovationsummit.the451group.com/

About The 41st Parameter

As the pioneer of covert, online fraud detection and prevention technologies, The 41st Parameter offers highly accurate, non-intrusive fraud control measures for the online channel. By continuously collecting new and unique parameters from end-user computers during online account access, the Company’s patent-pending technologies enable forensic identification of devices to monitor suspicious or fraudulent account activity and help protect sensitive customer data. The 41st Parameter’s products have “zero imposition”, requiring no action or behavior change on the part of the consumer. For more information, please visit www.the41.com.

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