The 41st Parameter to Speak at Direct Response Forum Annual Conference
Ori Eisen to Discuss Real-Time vs. Time Delayed Fraud Detection
SCOTTSDALE, AZ. – August 9, 2006
Who:
Ori Eisen, CEO and founder
The 41st Parameter
What:
Ori Eisen, an expert in fraud in all its forms, will present, “Real-Time vs. Time Delayed Fraud Detection,” at the Direct Response Forum Annual Conference. He will provide an overview of these two types of fraud detection, and discuss the importance of establishing a balance between them at each junction of the transaction lifecycle. Mr. Eisen will also highlight best practices in utilizing additional back-end resources to verify the validity of transactions while maintaining a positive customer experience.
When:
Monday, Aug. 14, 2006
2 p.m. EDT
Where:
Direct Response Forum Annual Conference
Boston Sheraton Hotel
Boston, Mass.
About The 41st Parameter
As the pioneer of covert, online fraud detection and prevention technologies, The 41st Parameter offers highly accurate, non-intrusive fraud control measures for the online channel. By continuously collecting new and unique parameters from end-user computers during online account access, the Company’s patent-pending technologies enable forensic identification of devices to monitor suspicious or fraudulent account activity and help protect sensitive customer data. The 41st Parameter’s products have “zero imposition”, requiring no action or behavior change on the part of the consumer. For more information, please visit www.the41.com.
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