The 41st Parameter Positions for Growth with Appointment of New CEO
Robert Lewis Brings More Than 22 Years of Industry Experience in Software, Financial Services and e-Commerce
SCOTTSDALE, AZ. – September 6, 2006 – The 41st Parameter, a leader in agent-less, covert fraud detection and prevention for the online channel, today announced the appointment of Robert Lewis as Chief Executive Officer (CEO). Lewis is responsible for advancing the Company's mission, strategy and day-to-day operations. With more than 22 years of experience in senior management at enterprise software and systems integration organizations, he brings additional expertise in e-commerce, software, financial services and document imaging to the seasoned management team. The Company's founder, Ori Eisen, remains chairman and will maintain an active role with the Company, continuing to engage full time in developing its strategic direction while leading efforts in product innovation.
“Bob brings unique experience and leadership in growing enterprise software companies, adding new depth to The 41st Parameter's leadership team,” Eisen said. “Our solutions are resonating with major financial institutions, merchants and other businesses that leverage the Internet, so our business is growing exponentially. Scaling to support this growth takes the kind of expertise Bob offers, and he will be an invaluable asset to our Company.”
Lewis brings to The 41st Parameter a proven track record in building successful companies from the initial start-up stages through maturity. He has an extensive background in enterprise software including expertise in operations, sales and marketing. Lewis also brings depth in supporting the implementation of critical applications in large-scale global enterprises.
Prior to joining the Company, Mr. Lewis was CEO at Evant, a provider of retail planning, replenishment and enterprise data management software, where he was responsible for the overall strategic vision and direction of the company as well as daily operations. Before Evant, Lewis was CEO for Converge, a leading business-to-business global trading exchange for electronic components, computer products and networking equipment. Prior to Converge, Lewis was managing director of operations for Internet Capital Group in London. Lewis was also executive vice president of worldwide operations for Baan Inc., Europe's second largest software company, and he spent several years in his early career in sales and management roles at IBM.
“The 41st Parameter is at the forefront of combating online fraud, having already earned the respect of some of the world's largest banks and e-commerce companies for its proven results,” Lewis said. “The Company is poised for tremendous growth in its quest to make fraud history, and I am proud to be part of this talented team.”
Lewis is a graduate of Princeton University, and has also completed graduate studies at the University of Chicago Graduate School of Business, University of Chicago Divinity School and McCormick Seminary.
About The 41st Parameter
As the pioneer of covert, online fraud detection and prevention technologies, The 41st Parameter offers highly accurate, non-intrusive fraud control measures for the online channel. By continuously collecting new and unique parameters from end-user computers during online account access, the Company’s patent-pending technologies enable forensic identification of devices to monitor suspicious or fraudulent account activity and help protect sensitive customer data. The 41st Parameter’s products have “zero imposition”, requiring no action or behavior change on the part of the consumer. For more information, please visit www.the41.com.
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