| The 41st Parameter Expands Management Team With Leading Industry Veterans
SCOTTSDALE, Ariz., June 17, 2005—The 41st Parameter, the leading provider of anti-fraud and anti-phishing solutions, today announced the appointment of Elazar Katz as vice president of Professional Services, eBanking, and Corey Frank as vice president of Sales. Katz will be responsible for driving company growth in the financial services sector and building strategic customer relationships. As vice president of Sales, Frank will be responsible for directing business strategy, driving revenue goals, growing the sales team, and continuing to improve the company’s value proposition for customers.
“As we prepare to roll out our family of fraud and phishing products, Eli and Corey will play a critical role in delivering our solutions to banks and online merchants,” said Ori Eisen, The 41st Parameter’s founder, president, and CEO. “Eli’s and Corey’s proven success in building strong companies and their understanding of the security market will help strengthen the company as we grow rapidly to keep pace with demand from businesses looking to combat fraud and phishing attacks effectively.”
Katz brings more than 20 years of experience in the risk management industry to The 41st Parameter. Prior to joining The 41st Parameter, Katz was director of the Active Risk Monitoring practice at Unisys, where he specialized in the rapidly growing field of electronic fraud and the risks of fraud automation. In this role Katz met regularly with bankers worldwide to achieve a global perspective on emerging fraud trends. A noted speaker and author, Katz represented Unisys at the Financial Services Technology Consortium’s Counter-Phishing initiative and has been quoted and published in numerous publications.
Frank joins The 41st Parameter with a proven background in building and leading direct sales teams. Before joining The 41st Parameter, Frank was vice president of Telesales at ThomsonNETg, the worldwide leader in enterprise learning solutions. Frank was also the vice president of Sales at KnowledgeNet, taking the company from startup to acquisition by ThomsonNETg. As the leader of KnowledgeNet’s inside sales and customer service departments, he led the sales team to year-over-year double-digit growth.
The 41st Parameter has the industry’s most advanced fraud prevention system. Competitors’ solutions rely exclusively on fraud analysis based on real-time anti-fraud measures, which increase the number of false positives and reduce merchants’ sales. The 41st Parameter’s flagship product, FraudNet, works within the framework of the existing logistical time lapse between the transaction and shipment, providing greater accuracy and an increase in legitimate sales for the merchant. The 41st Parameter’s PhishingNet product allows companies to immediately differentiate between legitimate and fraudulent users and recognizes authentic users without changing customer behavior.
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